{"id":3841,"date":"2019-01-21T10:18:21","date_gmt":"2019-01-21T09:18:21","guid":{"rendered":"http:\/\/www.mrsenat.be\/?p=3841"},"modified":"2019-01-21T10:18:21","modified_gmt":"2019-01-21T09:18:21","slug":"conscientiser-les-acheteurs-en-ligne","status":"publish","type":"post","link":"https:\/\/www.mrsenat.be\/cahiers-du-senat\/conscientiser-les-acheteurs-en-ligne\/","title":{"rendered":"Conscientiser les acheteurs en ligne"},"content":{"rendered":"

Les premi\u00e8res auditions relatives \u00e0 la proposition de r\u00e9solution sur l’e-commerce ont permis de pointer les co\u00fbts en mati\u00e8re d’environnement et de mobilit\u00e9 des livraisons rapides. Solution possible\u00a0: la conscientisation des consommateurs, pas toujours au courant des cons\u00e9quences de leurs achats.<\/strong>
\nL’e-commerce, ce sont des vendeurs, des acheteurs mais aussi de tr\u00e8s nombreuses livraisons en camionnettes et utilitaires l\u00e9gers, que ce soit de Bpost<\/a> ou de soci\u00e9t\u00e9s priv\u00e9es. C’est notamment ce qui est d’embl\u00e9e ressorti des premi\u00e8res auditions men\u00e9es par la commission des Comp\u00e9tences r\u00e9gionales du S\u00e9nat dans le cadre de l’examen de la proposition de r\u00e9solution sur l’e-commerce<\/strong><\/a>.Un texte qui, c’est \u00e0 souligner, a \u00e9t\u00e9 initi\u00e9 par Olivier Destrebecq<\/strong><\/a> et le Groupe MR.
\nLe probl\u00e8me, tant au niveau de la mobilit\u00e9 que de l’environnement, c’est que nombre de ces v\u00e9hicules circulent \u00e0 moiti\u00e9 vide si pas \u00e0 peine remplis. La cause\u00a0: le d\u00e9sir des acqu\u00e9reurs d’obtenir au plus vite ce qu’ils viennent de commander en ligne. Hormis les repas, livr\u00e9s dans l’heure ou presque, il s’agit g\u00e9n\u00e9ralement de voir arriver sa livraison d\u00e8s le lendemain.
\n\u00ab\u00a0Outre la politique de retours gratuits, la rapidit\u00e9 des livraisons implique l’impossibilit\u00e9 de regrouper davantage de marchandises dans les camionnettes<\/em>, a point\u00e9 Cathy Macharis, professeur \u00e0 la Facult\u00e9 des sciences \u00e9conomiques, sociales et politiques de la VUB, lors de son audition au S\u00e9nat. Cons\u00e9quence: ces transports g\u00e9n\u00e8rent plus de trafic, notamment dans les centres-villes. A Bruxelles, par exemple, on estime \u00e0 45.000 le nombre de colis livr\u00e9s quotidiennement. Et les pr\u00e9visions parlent de 10 voire 30% d’augmentation d’ici 2028. Avec ce que cela suppose point de vue embouteillages.<\/em>\u00a0\u00bb
\nSans parler de l’aspect environnemental\u00a0: les v\u00e9hicules utilitaires l\u00e9gers, non-tax\u00e9s, sont en effet responsables de 15% des \u00e9missions du transport dans les villes.<\/p>\n

Des solutions cr\u00e9atives plut\u00f4t que des taxes<\/strong><\/h5>\n

Faudrait-il passer par des taxes destin\u00e9es \u00e0 inciter les acheteurs en ligne \u00e0 adapter leurs comportements\u00a0? Olivier Destrebecq est oppos\u00e9 \u00e0 ce principe. Il plaide, lui, pour des solutions cr\u00e9atives ne n\u00e9cessitant pas de recourir \u00e0 des taxes. Le S\u00e9nateur MR de La Louvi\u00e8re cite notamment l’utilisation de micro-hubs de livraisons, la r\u00e9affectation d’endroits publics fr\u00e9quent\u00e9s (des gares, par exemple) ou encore l’intelligence artificielle.
\nAutre moyen de faire baisser les nuisances en mati\u00e8re d’environnement et de mobilit\u00e9\u00a0: conscientiser les utilisateurs de l’e-commerce. Les consommateurs ne sont pas toujours au courant de ce qu’induisent leurs achats en ligne. S’ils savaient qu’il existe des choix plus durables, la situation pourrait d\u00e9j\u00e0 \u00eatre am\u00e9lior\u00e9e.
\nA noter que les premi\u00e8res auditions ont d\u00e9j\u00e0 permis de pointer les probl\u00e8mes de flexibilit\u00e9 du march\u00e9 du travail en Belgique (\u00e0 red\u00e9couvrir par ici<\/strong><\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Les premi\u00e8res auditions relatives \u00e0 la proposition de r\u00e9solution sur l’e-commerce ont permis de pointer les co\u00fbts en mati\u00e8re d’environnement […]<\/p>\n","protected":false},"author":1,"featured_media":3852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[89,165,254,495,629,630,631],"class_list":["post-3841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-olivier-destrebecq","tag-commission","tag-competences-regionales","tag-proposition-de-resolution","tag-e-commerce","tag-conscientisation","tag-achats-en-ligne","tag-livraisons"],"yoast_head":"\nConscientiser les acheteurs en ligne - Cahiers du S\u00e9nat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mrsenat.be\/cahiers-du-senat\/conscientiser-les-acheteurs-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conscientiser les acheteurs en ligne - 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